A small army of the most talented skiers in the world enters Åre, Sweden upon the deep growl of a fleet of Audis and a helicopter. So begins the Jon Olsson Invitational!
Stepping out of an RS6, RS7 and an extra handful of the most coveted cars in the world – not to mention a helicopter escort – comes the talent. Adorned with the iconic VIP black JOI key, Jon’s ensemble of invited athletes has made their way to the north of Sweden for the most important big air event of the season.
Fighting jet lag and travel fatigue, the riders dangle VIP keys from their necks and move in. Stories of the season thus far are shared as well as hype for the week to come. With the first of the week’s exclusive dinners and parties happening tonight, there is no rest for the weary… JOI is on and no night shall be spared.
It just feels right. Only a few hours into the event and everyone has settled, restlessly awaiting the greatest week of the season. Tired eyes are forgotten behind ecstatic grins and suddenly the travel fatigue disappears. There is no place anyone would rather be than here.
Jon Olsson Invitational 2014 is just around the corner! Held in Åre, Sweden on 11 – 12 April, the prestigious event brings together the world’s top ranked skiers to compete in Big Air and Dual Slalom. This year marks the […]
Shhhhhhhh… Woosh! Then four seconds of silence that might as well have lasted an eternity before plummeting back to earth… The jump has been hit. With the riders properly introduced to Åre’s nightlife last night, today was a fight to […]